Reach beyond the demands in existence of today, or to create demandsĪccording to Chief Executive China, the one of the most popular management magazine in Mainland China, Blue Ocean Strategy has been voted for No.1 among the ‘Top 10 Management Practices’.ĬONTACT US KNOW TO FURTHER DISCUSS HOW TO ANSWER YOUR NEED IN CHINAĬhinese star APP WeChat is an excellent example of successful Blue Ocean Strategy in China.To identify the untapped new market space and to structure market with new boundaries and rules.Daxue Consulting’s staff strongly believes than the Blue Ocean strategy in China can be extremely promising when used on relevant markets and with good expertise.There are four principles need to be adhered to: In blue oceans, demands are created instead of fighting over. Blue oceans come in the contrast with Red oceans, which represents all the existing industries today. Risk assessment for a transport operator in Greater Chinaīlue Ocean Strategy is a framework brought up by Kim and Mauborgne through their book Blue Ocean Strategy, arguing that companies are able to create successful story through creating ″blue oceans″, which means uncontested market space rather than competing with each other on the existing market.A world’s leading battery manufacturer setting its foot in China. A global tech company’s development of mobile payment in China.
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